Nana #LiveFearless Competition

Nana Arabia

The following campaign won 2 Awards in the Digital MENA Awards. 

I collaborated with Nana Arabia to run a competition targeting young girls from the GCC, Lebanon and Egypt. The girls were supposed to post a picture of themselves in a #LiveFearless moment through a microsite developed specifically for the competition. The competition was launched on Instagram and Facebook through videos of myself showing my adventures.

Of the 1600 girls who applied, 6 girls and their best friends won a trip with Nana and I to Jordan. The trip included different adventures such as canyoning in Wadi Mujib and camping and hiking in Wadi Rum.